Our Story

How It All Started 

The Diamonds Unlimited story began in 1995 from Deerbrook Mall, Humble, Texas where the vision of providing customers with quality diamond goods at affordable price was molded into action. Since its inception, Diamonds Unlimited has striven to drive change and set benchmarks in the jewelry industry.

Our aim at Diamonds Unlimited has forever been of offering an extensive selection of diamond jewelry to customers who seek excellent value in exquisite jewelry. With that in mind, we at Diamonds Unlimited make every effort to produce designs that match our customers’ tastes and exceed expectations of quality and style. Diamonds Unlimited also trades in brand-name jewelry, including watches, allowing jewelry retailers to present their clientele with an array of merchandise that ranges various price points.

As a premium brand of retail diamond jewelry, Diamonds Unlimited houses a broad selection of classic and contemporary styles. In addition to diamond fashion jewelry, Diamonds Unlimited offers gold, cultured pearls and an extensive wedding jewelry selection, the latter representing the lion’s share of our merchandise.

Our Mission

Diamonds Unlimited mission is to provide our customers with a shopping experience that will exceed their expectations of our store, our merchandise and our service. Diamonds Unlimited accomplishes this by:

  • Providing you with exceptional attention with every visit to our store.
  • Providing superior value in terms of merchandise quality, price, selection and satisfaction.
  • We offer lifetime warranty on all of our diamonds and cleaning on our products, we also offer trade-in services of your existing jewelry and apply credit towards a new purchase.
  • Financing and layaway options available.
  • On-site jewelry repair available.

We realize that your unique taste and style are significant when you decide to purchase your jewelry. Our goal is to provide the finest of services and products with utmost customer satisfaction. Our globally sourced designs express your unique persona and mesh well with your lifestyle. We will personally help you to select styles & designs that will accentuate the important occasions and milestones of your life.

Our Quality

With our passion for quality, we at Diamonds Unlimited guarantee you complete satisfaction and value for your money. We deal with the finest manufacturers worldwide who follow the highest standards of artisanship. We inspect every piece of jewelry to ensure that it complies with our stringent internal standards of quality control. Through this, we offer our customers ultimate satisfaction from every perspective, be it precious metal casting, stone setting, polishing, finishing, ornament design or pre- & post- sales services. Such a process dictates that we honor every customer query and comment; you will receive personalized service and you can expect our undivided attention to every detail.

We personally select each piece of gemstone for our ornaments. Since we sell only what we have ourselves selected and inspected with due care, our quality control is unparalleled. At our store you can compare different pieces, observe, feel and appreciate the difference quality makes.